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This program is designed for students planning a career in the field of merchandising/marketing. The competency-based curriculum is designed to prepare students for positions such as sales associate, stock clerk, display person, account assistant, assistant buyer, marketing assistant, and assistant manager and to provide basic training for possible advancement to management positions.

Program Location: Hilo
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Upon successful completion, students are prepared to:

  • Synthesize principles and concepts of marketing in developing a marketing plan.
  • Devise marketing campaigns/presentations in diverse formats that are adaptable to different target markets and stakeholders.
  • Use customer relationship management strategies within any business or retail organization.
  • Use management and organizational behavior principles and skills for any marketing occupation.
  • Develop the ability to think strategically as an individual and effective team member.
  • Demonstrate work attitude and appearance consistent with professional practices.
  • Develop current technology skills and the ability to utilize those skills in real world situations.
  • Develop an understanding of evolutionary globalization and the technological advancements associated with the dynamic business environment.

Course Learning Outcomes

  • Kawaauhau, Donala

The Career and Technical Education (CTE) programs at Hawai‘i CC are an integral part of the local community and reflect its day-to-day life. Close cooperation among the faculty, employers, and employees in the community is maintained. One of the most effective formal means of providing for this type of cooperation is the Program Advisory Council. These groups advise their respective programs of training needs and new developments in the field. Councils include employers, alumni, and others knowledgeable about the field.


Marketing Program Advisory Council:

  • Kate Carvalho, Administrative Asst., Hawaii Tribune-Herald
  • Alia Chocol, Owner, Helping Hands Concierge
  • Chelson DeJesus, Owner, On3 Clothing Inc.