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Marketing

Marketing

The Marketing Program is designed to directly align students with one of three potential paths upon graduation. Paths include freelance positions in digital design, marketing, or advertising; industry employment; and transfer to a four-year institution. With courses focused on graphic arts, branding, economics, management, marketing, international relations, and a working employment portfolio created and available upon program completion, graduates will be able to apply concepts and strategies directly to the benefit and/or advancement of their professional and/or academic careers.

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Certificate of Achievement (CA)
Associate in Applied Science degree (AAS)

PROGRAM LEARNING OUTCOMES

Upon successful completion, students are prepared to:

  • Develop responsive marketing campaigns that adapt to both foreign and domestic markets.
  • Demonstrate an in-depth understanding of the marketing and management environment of Hawaii and offer innovative ideas to develop and sustain said environment.
  • Develop current technological skills and be able to utilize said skills in a simulated business environment.
  • Communicate an in-depth understanding of the diverse needs of the international market through the creation of culturally responsive management plans.
  • Demonstrate the ability to effectively communicate with a global audience.
  • Design an active portfolio that demonstrates an in-depth understanding of the principles of advertising up to and including the proper use of color, graphic design, and digital audio production.
  • Develop solutions that demonstrate the successful navigation of the current financial and legal business environment.

Course Learning Outcomes

The Career and Technical Education (CTE) programs at Hawai‘i CC are an integral part of the local community and reflect its day-to-day life. Close cooperation among the faculty, employers, and employees in the community is maintained. One of the most effective formal means of providing for this type of cooperation is the Program Advisory Council. These groups advise their respective programs of training needs and new developments in the field. Councils include employers, alumni, and others knowledgeable about the field.

Marketing Program Advisory Council:

  • Alia Chochol, Property Manager, Private Homes Hawaii
  • Chelson DeJesus, Owner/CEO, Messiah Mindset
  • Keri Kimura, Social Worker IV, Hawaii State Judiciary
CTE Annual Notice of Nondiscrimination

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Jason Roberson
After a work injury ended my construction career, I knew getting a college education was essential for moving forward with my life. I'm so grateful Hawai'i Community College – Pālamanui was here when I needed it most.
Jason Roberson Hawai'i Community College Liberal Arts Program Alumnus
Evan
I think what I appreciated most about Hawai‘i Community College was the friendly atmosphere and how willing the faculty and staff were to help you to achieve your goals.
Evan Matsuyama
Eric
Attending Hawai'i Community College was the most important and best step I have ever taken to better my future. My experience at Hawai‘i CC was by far one of the best experiences of my life. Hawai‘i CC was very accommodating to my schedule, and it is definitely nice to have a college that was affordable and nearby.
Eric Dela Rosa SYSTEM ADMINISTRATOR AT CANADA-FRANCE-HAWAII TELESCOPE (CFHT)