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The Marketing Program is designed to directly align students with one of three potential paths upon graduation. Paths include freelance positions in digital design, marketing, or advertising; industry employment; and transfer to a four-year institution. With courses focused on graphic arts, branding, economics, management, marketing, international relations, and a working employment portfolio created and available upon program completion, graduates will be able to apply concepts and strategies directly to the benefit and/or advancement of their professional and/or academic careers.

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Upon successful completion, students are prepared to:

  • Develop responsive marketing campaignsthatadapt to both foreign and domestic markets.
  • Demonstrate an in-depth understanding of the marketing and management environment of Hawai‘i and offer innovative ideas to develop and sustain said environment.
  • Develop current technological skills and be able to utilize said skills in a simulated business environment.
  • Communicate an in-depth understanding of the diverse needs of the international market through the creation of culturally responsive management plans.
  • Demonstrate the ability to effectively communicate with a global audience.
  • Design an active portfolio that demonstrates an in-depth understanding of the principles of advertising up to and including the proper use of color, graphic design, and digital audio production.
  • Develop solutions that demonstrate the successful navigation of the current financial and legal business environment.

Course Learning Outcomes

The Career and Technical Education (CTE) programs at Hawai‘i CC are an integral part of the local community and reflect its day-to-day life. Close cooperation among the faculty, employers, and employees in the community is maintained. One of the most effective formal means of providing for this type of cooperation is the Program Advisory Council. These groups advise their respective programs of training needs and new developments in the field. Councils include employers, alumni, and others knowledgeable about the field.

Marketing Program Advisory Council:

  • Alia Chocol, Founder and CEO, Helping Hands Concierge LLC
  • Chelson DeJesus, Founder and CEO, Messiah Mindset
  • Keri Kimura, Social Worker IV, Hawaii State Judiciary

CTE Annual Notice of Nondiscrimination

The University of Hawai‘i does not discriminate on the basis of race, sex, age, color, national origin, or disability. For inquiries regarding our nondiscrimination policies, please contact your campus designee noted in the link below.

UHCC applies an open access policy, with program admission based upon the completion of applicable course/testing prerequisites. The lack of English skills will not be a barrier to admission and participation in CTE programs.

Please read about the entire nondiscrimination policy, presented in 14 primary languages.